WHAT WE DO

by Niche is a Social Media & Influencer Relations Marketing Agency. Like an in-house marketing team in that we are passionate about understanding each brand and voice we work with so that in everything we do, it’s as if we are a seamless extension of it. We are thinking ahead on our brand’s behalf – anticipating strategic next moves and planning for them in conjunction with the ever-changing social media and digital marketing landscape. We build a robust digital experience of our brands, facilitating variegated imagery & messaging spanning several dimensions simultaneously including multiple target markets, omnichannel platforms, & graduating points in each sales funnel. We seek to provide an evocative multi-sensorial digital experience of the brand that recreates the in-person brand experience.

For Lamia’s Fish Market in conjunction with Photographer, Katrine Moite

For Lamia’s Fish Market in conjunction with Photographer, Katrine Moite

For Mr. Purple’s Cilquot Chalet in conjunction with Photographer, Katrine Moite

For Mr. Purple’s Cilquot Chalet in conjunction with Photographer, Katrine Moite

We work hard and smart to grow brand’s impressions and sales through our marketing as if it was our own. Making boosted post/ad-spend dollars work as beneficially for each as possible with our sophisticated boosted post system including look-alike audience build-outs based on email lists, and intuitive target-market & sales funnel informed messaging to facilitate conversion as expediently as possible. We stay ahead of the innovation curve, pioneering tactics that harness advancements in algorithms, tech, and app space. We move with alacrity to position our brands to have as optimal of impact as possible, with the greatest ROI possible.

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SOCIAL MEDIA

 
 

by Niche was aptly named. Everything comes back to the core lifeblood of the brand, what gives it heart and humanity, what makes it different from the rest. Its niche, and the corner of a community it carves out by having a clear identity. We believe that the strongest start to marketing is within their niche. The original passion/purpose for the brand. There are magnetic components to each brand that can get diluted over time by inundation in the day-to-day and also simply due to an operator’s closeness to the brand. We identify those core components to amplify and then reverberate them out in fresh, innovative ways. As industry pioneers we have consistently accurately anticipated “rising stock” brands and “invested early” and thus garnered lifelong loyalty between our brand and theirs.

Click “See More” to get a peek at what else goes into our work in branding.

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For The Campbell in conjunction with Katrine Moite

For The Campbell in conjunction with Katrine Moite

For The Campbell in conjunction with Katrine Moite

For The Campbell in conjunction with Katrine Moite

It’s survival of the social media fittest. And the fittest know how to use social media to their advantage. It is essential in the digital age that your presence is on there guns ablazin. Targeted social marketing & a concerted growth strategy are basic needs for every business.

You have to start thinking about social media as an active and integral part of your sales funnel. You may not be reaching your consumers daily or weekly through socials, but your competitors are. 
The goal is 100% conversion of every product consumer into a social media engager & for every social media engager to be a product consumer. There should be a definitive feedback loop that merges the brick & mortar and digital experience to grow each of the sales funnels as much as possible. Repeat touchpoints throughout the sales funnel constantly warm your target market to your brand over time for longevity and brand loyalty.

We work with businesses wherever they are at to bite off what they can chew with our services and then increase our involvement as they see their bottom lines increase to help set them on a trajectory toward limitless growth!

Click “See More” for a peek at what’s involved.

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In order to have relevant, likeable content, we recommend monthly shoots. Seasons change, tastes change, and in order to allure a new instagram user to your brand you must understand that before they fall in love with your brand and become lifelong consumers, they can be a little fickle, fair-weather, and flippant. We have to be aware of what the masses want, at least the masses of your target market. And give it to them!

For samples of our work, click “See More” now.

 
For 1803 NYC in conjunction with Katrine Moite

For 1803 NYC in conjunction with Katrine Moite

 
 
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Boosted Posts are a key growth & conversion tactic of digital marketing. They can take a great many forms and generate a great many outcomes but it all boils down to applying ad spend $ toward the dissemination of your campaign messaging out towards a wider audience than you already have organically viewing your content. It’s the modern day equivalent of take-out menus on door knobs. Except we know a lot more about the people behind the door. And with our intuitive navigation of the algorithm and toggling factors like prior buying patterns, demographics, and preferences, we can make sure the return rate is astronomically higher.

We’ve figured out how to optimally harness the tool of boosted posts, and with our approach, we can “drop your take-out menu” in just the right places with those already inclined to be interested in your “take out food”, and then guide them through the top to the bottom of the sales funnel by reaching them multiple times in just the right moments across multiple social media platforms and pop-ups so that it feels like your brand is everywhere. This repeat exposure is further intelligent in that we can craft the visuals to be more conducive to click as you get further through the sales funnel, and insodoing, build a more potent click-through rate.

Click “See More” to get a look into our past work.

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For The Campbell in conjunction with @stylophyle

For The Campbell in conjunction with @stylophyle

 Social influencer marketing is a modern digital marketing essential for harnessing brand buzz. As always under the by Niche roof, the most important thing is finding the best fit. When the right influencer meets the right brand and vice versa, it’s like kismet. We focus on ensuring a positive, mutually empowering, smooth experience for all involved to let both entities flex and shine so that it is a relationship that lasts a lifetime.

That’s just the half of it. Click “See More” if your ears are burning.

 
 

CONSULTING, ON-SITE WORKSHOPS, & SPEAKING ENGAGEMENTS

 
 

We see your brand’s most fervent cheerleaders as your lowest-hanging fruit and a clear clue to the kind of target markets we should be reaching with our messaging. We seek to mobilize your base and ripple growth outwards from there. 

We are right-brain & left-brain. We empathize & innovate creatively within strategy and structure developed from sophisticated protocols and processes that provide real results. 

Click “See More” to find out all there is to offer.

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 NEW CMO ON-RESERVE & MARKETING CONSULTING & COACHING

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Regular, on-site content creation is integral to successful social platforms. We can coach a handful of your social media-savvy employees on various tactics to raise the bar on the content produced on-site in between our visits. We can give them a shotlist, 5-10 template situations, lighting tips, angling advice etc to increase the likelihood of achieving a pauseworthy photo/video.

Join the waitlist to hear more about our newest service offering.

 
 

New to by Niche - Speaking Engagements by bN CEO Lindsey Higgins for conferences, classrooms, podcasts, and executive retreats.

Click “See More” to see all that’s to offer.

 
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EVENTS

 
 

OPTIMIZATION

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We can make sure your most important content of each month is covered LIVE with excellence. Through on-site, iphone coverage, we can cover your large group event, workout class, chef preparing a signature dish, promotional photoshoot, press feature, and create a compelling story to go along with it.

We are more than happy to coach one of your in-house team members as we do so so that they can do this in between our visits. The more on-site “rogue” content to work with, the better!

There’s so much more to it. Click “See More” to understand all that goes into it.

 

Regular implementation of events large and small are an essential way to achieve multiple promotional goals at once. It is appealing and a point of interest for otherwise difficult to lure in parties such as key press, media, celebrities, and influencers. With strategic Instagrammable activations combined with clear expectations and messaging for guests, when many individuals are in one room at one time it generates a spike in user-generated content which flags your brand to the algorithm as relevant and interesting, so it automatically exposes it to more people.

There’s so much more to it. Click “See More” to understand all that goes into it.

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EDUCATION for BRANDS, INDUSTRY PROFESSIONALS & STUDENTS 

 
 
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Not ready to hire an agency? Have a strong team in-house that with the right tools could sustain the strong social media presence your brand deserves? 8 1-hour classes to get your socials working for you.

Click “See More” to get involved.

 
 

Learn how to effectively digitally market a brand with multi-platform social media management, influencer campaigns, & boosted posts.

Click “See More” to get involved.

 
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Get hands-on experience with teams & brands, learning how by Niche does what it does and adding value to the projects as you feel comfortable and inspired as a lab for your new skills with built-in custom feedback & coaching as you go to refine your work. (Open to remote participation)

Click “See More” to get involved.

 
 

Get hands-on experience with teams & brands, learning how by Niche does what it does and adding value to the projects as you feel comfortable and inspired as a lab for your new skills with built-in custom feedback & coaching as you go to refine your work. (Open to remote participation). As well as, learn how to effectively digitally market a brand with multi-platform social media management, influencer campaigns, & boosted posts.

Click “See More” to get involved.

 
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 BRAND PARTNERSHIPS, ACTIVATIONS & COLLABORATIONS

 
 
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Partnerships are another point of entry for platform leveraging to grow socials. It’s another spoke in the wheel of marketing that should be strong and regularly engaged in a clearly orchestrated grander plan. We like to do a comb through your most “niche” network from the get-go to help identify the most willing and low-hanging fruit. Then we do the same with our own network on your brand’s behalf. We are always looking to sync our brands and friends of by Niche together to strengthen one another’s initiatives.