CONTENT CREATION
PRODUCT SHOTS - FOOD & DRINK
Where cravings are born. Our eyes have been trained to respect delightfully presented dishes that are themselves respected through beautiful imagery. A mature brand deserves high quality photography and videography. We capture the essence of your product with strong visuals. Where your product is the star of the show. Where it looks so good it awakens the senses.
Images for various restaurants in conjunction with Katrine Moite
LIFESTYLE IMAGES
Your product worked into the real life situations experienced every day or just within reach of your traget market. Aspirational but relatable. Your product part of a nearly tangible positive emotional experience, emanating from the content. Where your target market consumer sees the picture and wants to either be the model or be with the model and associates consciously or subconsciously your product with a way to help them get there.
PRODUCT SHOTS - FASHION & BEAUTY
Your stunning pieces ephemeralized in next-level photography. Whether on models or au naturale, one thing is clear. Your product… is the star of the show. We look to evoke emotions, a lifestyle, an energy… whatever it is that matches the essence of your piece for these purposes so that it is snatchable from moment of introduction via one stunning image.
EDITORIAL IMAGES
The shots of your product that are ready for their close-up. These don’t come around every day. They’re once in a year images that take your breath away, that remind you why you started all of this in the first place.
AS SHOT ON IPHONE
Why overcomplicate it? Sometimes all you need is a solid shot with the immensely talented device in your pocket - taken on it and edited via apps on it. Here is some of the magic we’ve concocted with our iphones. We can do this for you or we can coach you or one of your team members on how to do this. This is not to say we compromise our standard of excellence and quality. But with the right eye, the right lighting, the right angle, and the right edits, you can achieve gridworthy/ad-level content via your iphone.
HEADSHOTS
It’s important to have high quality images of your team to present to the world and show the faces behind and sometimes leading your brand. Our photography team can take care of this and provide you with beautiful high-quality images of you and your team for your website, press, and ads.
COLLABORATIVE MULTI-BRAND PHOTOSHOOTS
At by Niche, we are all about going where the positive and productive energy is strong and where opportunity is knocking. We believe in harnessing wind for our directions. Finding natural sources of alignment and leveraging those platforms and avenues for your own brand growth and vision.
We have been doing collaborative, multi-brand photoshoots for 5 years. When you have an established network it is only so easy to bring additional product into your shoots that can be tagged to further other’s interests. It’s a good-karma situation because they are getting high quality content out of it and you are getting expounded reach via additional adds to story to new audiences and shares of the content to other social channels.
VIDEO
The future of social media optimization is in video. We repeat. Video. All of the video.
NYC Restaurants should have a stunning hero video that highlights both the beautiful plated food and refreshing drinks and all of the the in’s and out’s of your beautiful space, from its curb appeal to its interior design, with every intentional detail in every vignette to its ambience and character. Social-ready social media can be focused on one particular dish, from beginning to end of the fork. Then there is great value in B-roll as well, which can serve as a background for graphics and campaign messaging that will be personalized and grounded in the beautiful space or showcasing the tantalizing product.
NYC Events scintillating with all their glamour and glory can be a social moment that lives on - capturing the essence of the event through video can also sculpt the narrative to continue to foster buzz beyond the last dance.
GIFS & ANIMATIONS
A gif or an animated photo can stop the scroll and grab attention especially when carrying a bit of wit or telling something of a story. Add art, energy, and personality to still life.
GRAPHICS
Custom, branded graphics are a key way to communicate messaging to your audience.
