BRANDING

GRID BRANDING

Your Instagram grid is sacred. It is your digital footprint. Millennials are searching on IG more than Google. It is important that you show up and stand out and are represented at your best. Consider it your virtual business card.

You work so hard to curate your in-person omni-sensory experience of your restaurant. We translate that in-person experience to the digital, carefully curating a grid that successfully merges form and function as well as integrating multiple other dimensions. To be effective, it must have a clear identity visually and be useful to the user.

< SCROLL TO VIEW MORE >

In each 2-3 scrolls we seek to reach all your target markets, with varying types of content (video, image, gif, animation), from various sources (owned, guest, influencer) and covering all your core brand components in content ingredients.

MOODBOARDS (PLANNING FOR EVENTS & PHOTOSHOOTS ETC.)

In order to have relevant, likeable content, we recommend monthly shoots. Seasons change, tastes change, and in order to allure a new instagram user to your brand you must understand that before they fall in love with your brand and become lifelong consumers, they can be a little fickle, fair-weather, and flippant. We have to be aware of what the masses want, at least the masses of your target market. And give it to them! 

< SCROLL TO VIEW MORE >

We understand that your establishment is a place of business. We are discrete, we get in, we do our job, we get out. And you get out of it, solid imagery. If possible and necessary to shoot out of hours we try to do so as close to opening as possible so as not to upset your standard flow. We get it. It’s annoying to move life around for pictures. Feels trivial, but it’s truly the difference between a brand that’s fine and a brand that’s fabulous.

SOCIAL MEDIA GUIDE DEVELOPMENT

This is the holy grail of branding. It’s a beautiful way to get all the moving parts in your brand on the same page about who you are and where you’re going and what to expect from your social media presence. We identify visual notes including colors, textures, use of negative space, people and general aesthetic. We posit suggested aesthetic fillers. This is also where we prototype out the brand’s target market groups. We identify and build out profiles of archetypal entities to be sure to consistently be reaching through socials. Many demographics transcend profiles so we designate these also for the brand’s niche. A strong element to this is our identification of the brand’s core components to amplify. The DNA of the brand, the lifeblood that we believe the magic is in. We massage each of these and then set keywords and imagery to personify it.

< SCROLL TO VIEW HOTEL SAMPLE SOCIAL MEDIA BRAND GUIDE >

< SCROLL TO VIEW BEAUTY BRAND SAMPLE SOCIAL MEDIA BRAND GUIDE >