Boosted Posts are a key growth & conversion tactic of digital marketing. They can take a great many forms and generate a great many outcomes but it all boils down to applying ad spend $ toward the dissemination of your campaign messaging out towards a wider audience than you already have organically viewing your content. It’s the modern day equivalent of take-out menus on door knobs. Except we know a lot more about the people behind the door. And with our intuitive navigation of the algorithm and toggling factors like prior buying patterns, demographics, and preferences, we can make sure the return rate is astronomically higher.

We’ve figured out how to optimally harness the tool of boosted posts, and with our approach, we can “drop your take-out menu” in just the right places with those already inclined to be interested in your “take out food”, and then guide them through the top to the bottom of the sales funnel by reaching them multiple times in just the right moments across multiple social media platforms and pop-ups so that it feels like your brand is everywhere. This repeat exposure is further intelligent in that we can craft the visuals to be more conducive to click as you get further through the sales funnel, and insodoing, build a more potent click-through rate.

Are there two people inside, a couple? Great. We can angle the messaging to be around “date night in”. Is there someone behind the door who regularly orders take-out from a restaurant on your block? Great. We can adjust messaging to be around “trying something new in the neighborhood” Do they never order takeout? Great. We will pass and not spend ad $ here, focusing your $ on an audience with more potential.

The first now cult-following fashion brands just accidentally did the right things at just the right moment to skyrocket: boosted posts & influencer partnerships. It’s a truly fascinating and of-the-moment tool that gives every brand the chance to be heard, to be found, to be discovered and to go “viral”. But you need a wise, trustworthy, experienced, & agile guide like by Niche that can max out every $ you spend for your particular initiatives. We are encouraging any and all of our brands to think of this as low-hanging fruit, a stock about to rise, and invest as much marketing $ as possible in this tool. Because it’s still a bit of an elusive space - highly complicated on the backend and definitely out-of-reach to its full capacity to the untrained fingertips. Do not miss out here! It’s such a small investment of time and energy - when optimally informed for your brand, the algorithm & Facebook does MOST of the work on your behalf. It’s basically passive income.