SERVICES: FULL-SERVICE, MULTI-PLATFORM SOCIAL MEDIA MANAGEMENT, PAID SOCIALS
Connie bar, located at the TWA Hotel in New York City is a destination bar set in a 60-year-old airplane serving vintage cocktails & snacks, with cockpit access.
Our objective was to make sure to reverberate out the same multi-sensory in-person experience of Connie on the digital scape and honor the history of TWA the same way the brand did with its intentional redesign. TWA had inherent brand starpower - every major press outlet globally was covering it. Connie became a destination overnight bringing in household name brands, designers, supermodels, and celebrities such as Louis Vuitton, Michael Kors, Karlie Kloss, Bella Hadid, John Travolta and every major & micro instagram influencer imaginable who created incredible content.
Starting Point.
We focused on engaging with the Connie audience by quickly and thoroughly responding to all content tagged to Connie’s story, location, feed, and hashtags. There are about 20 geotags alone to sift through that are relevant to the brand for user-generated content. At by Niche, we believe that is your brand’s lowest-hanging fruit, the easiest to move along in the sales funnel and on the path to lifelong brand loyalty.
As more content came in, we worked to preserve the aesthetic of the feed by dramatically altering images to fit with the brands aesthetic and give users a real Connie experience through a digital landscape. We exhibited Connie’s versatile audience by showcasing children, dogs, couples, and relevant product shots of the location as well as their food and drink menu. We brought in Katrine Moite to capture Connie through imagery as we believe great products deserve great photography.
What Happened Next?
