by Niche is an innovative modern marketing agency bridging the gap between your digital and brick and mortar guest experience, harnessing your brand’s distinct DNA, your areas of greatest potential, to provide highly impactful, fast, and very real results.

Hello! I am Lindsey Higgins, Founder & CEO of by Niche. I believe we have something very special here and are just the team you want in your corner to grow your brand and reach consumers for real ROI. Let me tell you a little bit more about how this now global, NYC-based Social Media Marketing Agency got its start 6 years ago, when I was a 28-year-old woman stepping out into an emerging digital marketing industry that was vastly full of potential, opportunity & in great need of exploration and leadership.