News & Events

How the Instagram Algorithm can be Friend not Foe

February 17, 2018

The highly controversial Instagram updates of January 2018 have led to disgruntled superusers and baffled brands. It’s not that Instagram is just sassy and doesn’t want to be boxed in or has a fear of being predictable. The main goal for these updates is increased, varied, and extended engagement by users in the app. Instagram […]

6 Tips to Absolutely Crush it in your Career

February 14, 2018

  Hey! Lindsey Higgins, founder of by Niche. I get asked a lot how I get so much done in an hour, a day, a week, a month… Honestly…. A lot of people can! Some moms I know lovingly parent 3 kids, run a business, have a vibrant relationship with the love of their life, lead […]

Why Marketing Is Essential to your Start-up’s DNA

July 10, 2017

Strategic marketing is essential for any business.  More importantly, for start-ups and small businesses, great marketing can be crucial for keeping a business on the up-and-up, gaining new customers, and retaining a solid customer base.  As mentioned in our video below, marketing really should be in a company’s DNA from the very, very start and […]

Brandcestry

May 29, 2017

In 1919, with a penchant for the written word and a staunch refusal to settle for the norm, our founder’s great grandfather, Albert Thomas Rumbach, set out to join the burgeoning journalism industry and helped re-launch The Herald in quaint Jasper, Indiana. Since then, the daily newspaper has been growing, evolving and has become a cornerstone […]

32 Under 32 Winner 2017

May 22, 2017

32 under 32 by Ad Fed is an award that originated in 2013 to recognize up-and-coming ad professionals in the Twin Cities who push beyond expectations and the norm, breaking rules and challenging traditions in the industry. Our founder Lindsey Higgins was honored to make the 2017 list for her work with by Niche.   Big […]

What She Said // by Niche x W Minneapolis

April 21, 2017

About a month ago, a couple hundred go-getter women leaders in the Twin Cities Fashion, Design, Social Media industries gathered together at W Minneapolis and some pretty amazing things happened. There was an interactive panel discussion, a curated pop-up boutique featuring women-owned businesses, and like any good Sunday afternoon event will have, brunchie sips & […]

business enhancement

#wmplsXbyniche, 03.19.17

March 3, 2017

We like parties, hbu?! by Niche makes its public debut at #wmplsXbyniche 03.19.17 together with a free interactive panel discussion for Twin Cities women leaders at the W Minneapolis. As part of W Hotels global #WHATSHESAID initiative, locally-based industry experts will share business secrets in Fashion, Design, & Social media. Pop-up market to feature women-run local businesses, […]

minneapolis branding

How to Survive a Brand Launch

March 3, 2017

  Getting a business up and running is no small feat! If you’re in the beginning, middle, or end stages of preparing to go “live”, you get it. You will be stretched, you will be pushed. Things will get busy and stressful. But you should never have to lose you in the process! An unhealthy you means […]

byniche marketing

A Toast to by Niche

March 3, 2017

A message from our Founder, Lindsey Higgins. (published 1/30/17 on LindseyKate.Co) I spent all day coming up with a toast for the by Niche pre-launch party this weekend. Jotting something down here and there when it came to me. While I was driving and listening to music or in the middle of another prep project. […]

Welcome to our blog, it’s #nichetomeetyou!

March 3, 2017

Hey! It’s #nichetomeetyou! Thanks for visiting our blog, we’re excited to have you join the conversation. Real talk. Your business is like no other. Your marketing should be too. Your brand probably started with one big light bulb moment that led to conversations and brainstorm sessions and suddenly, you were off the ground running with a […]

Local Coterie



An official FWMN Fashion show featuring local brands, including Alma Mia, Tessa Louise, Way the Label, and so much more!
fwmn, minnesotafashion, fashionshow, runway

Streetside Fashion Show & Shopping Party



Fashion show curated with local designers like 3 Jäg Design by Betty Jäger, Alma Mia, Foat Design, Gina Mount Jewelry, and more!
fwmn, minnesotafashion, fashion, fashionshow

Queen Anna Presents: The Art of Leather with Bano eeMee



Come for the opportunity to design and select your own leather jacket, including the color, lining, and hardware.
fashionweek, mn, fwmn, fashion, leatherjacket

FGI Presents – Fall: Into Luxury



This fourth annual event will take you into the world of glamour with delectable bites, cocktails, fashion photography, and runway show.
fashionweek, fwmn, minnesotafashion, fashion

The Lookbook



Shop clothing and accessories from local fashion designers. And enjoy beverages on the house!
fwmn, minnesotafashion, fashion

Twin Cities Bridal Show – The Wedding Dream Expo



Your one opportunity to experience everything in person: taste delicious cakes, see beautiful flowers, and find your dream wedding dress!
fashionweek, mnfw, minnesotafashion, weddingideas